Fashion

Falguni Shane Peacock Return to New York Fashion Week

Falguni Shane

Falguni and Shane Peacock, orchestrated a dazzling Diwali celebration in New York, flawlessly harmonizing the South Indian diaspora with Western resonance. After the starry affair, they are now set to reclaim the Upper East Side with all their bold extravaganzas— the couture offering duo is finally presenting at New York Fashion Week, again.

The Indian fashion scene truly sits at an inflection point at this moment. Several designers of Indian descent, firmly rooted in the country’s rich cultural heritage, have charted their way to a global platform, successfully creating a mass appeal to a clientele that goes beyond the diaspora.

Among the pioneers, the duo rise as stalwarts who have not only anchored the sailboat of Indian artistry but also woven it into a unique international sensibility.

Over the past 18 years, Falguni Shane Peacock has established a global reputation, with their collections selling out rapidly, including a notable success at London Fashion Week where they debuted and made a significant impact. While building their international acclaim, the Peacocks deliberately shifted their focus to strengthen their Indian roots and expand their presence in the couture and bridal markets within India.

Recognizing the enormous potential of the Indian bridal industry, which was estimated to be worth around $50 billion in 2017 with an impressive annual growth rate of 25 to 30 percent, the designers strategically chose to tap into this vast market. The allure of luxury Indian bridal outfits, with price tags ranging from $1,000 to a staggering $25,000, has captivated brides and their families. KPMG estimates that an average Indian is willing to spend up to one-fifth of their lifetime wealth on a wedding.

Falguni Shane Peacock attributes their success in the bridal market to their fusion of modern silhouettes with traditional Indian cultural elements. By showcasing intricate artisanal handcrafted work combined with a contemporary twist, the brand has garnered attention not only in India but also among diaspora Indians globally, including those residing in the United States.

In 2015, Falguni Shane Peacock — eponymously named after the couple behind the company, Falguni Peacock and Shane Peacock — stepped away from showcasing on the New York runways, but now they’re ready to make their return to New York Fashion Week in September.    The fashion designers launched the brand in 2002

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